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With 30 years industry experience and for the last 7 years I have been fortunate to work for a global brand, this role included education management, project management, new product launches, shoots and so much more. I am incredibly proud to have worked for such a forwarding thinking brand which allowed me to push the boundaries of hairstyling in shoots and videos for the trade and consumer.

If it’s your first shoot or you don’t have the time to organise, I can take the stress away from you. Over the years I have built up relationships with model agencies, photographers, make-up artists and clothes stylists. I believe one of the hardest parts of getting a great collection is find a team that can support you and bring your vision to life.

I am happy to take this on and support you all way!


  • Creative concepts
  • Model Casting
  • Sourcing Photographers, Clothes stylists
  • Full shoot production from concept to image delivery
  • Step By Steps – Trade and Consumer. Stills and video
  • Story boarding for videos

Don’t take my world for it….

“I’ve been working with Jo for the last six years, and each time she gets in touch I feel a smile go across my face. It’s always an exciting brief, and she knows how the beginning, middle and end of getting a cool and beautiful set of pictures and video needs to come together. Jo’s eye and professionalism is right up with the absolute best in the fashion industry, and I think with her wealth of experience, passion, creativity, technical ability and vision, this is such a great time for Jo to take things forward in her own way. I know she will make a huge success with her new venture.”
Jack Eames – Photographer