ghd New Saharan Gold Collection

New ghd Saharan Gold

 

As part of my role at ghd I get to work on shoots and campaigns. I am so excited to share this ghd Summer campaign with you.

I totally adore the new ghd gold styler, now available in limited edition hues – earth gold and pure gold. This brings together my new favourite styler ghd gold and my must have styling tools, ghd Air and ghd Contour. They are just beautiful!

As a brand we have some amazing stats, ghd sells 4 stylers every minute across the globe – that’s 2,102,400 every year – and now, 10 years since gold originally launched and became an everyday essential for women worldwide, the best-selling styler in the range has had a sleek new makeover and technical upgrade. Click here if you want to know more about the new ghd gold

This summer season will see the continuation of braids and hair adornment with the use of hair paint and glitter. Hair will be worn with a softer texture with an emphasise on hair condition. The festival season is nearly upon us and we have some great hair inspiration from Zoe Irwin and Luke Benson.

 

NEW ghd Heat Protect Spray with UV protection

We all love and know the benefits of using ghd Heat Protection Spray, but it’s had a makeover and now offers added UV protection.

This ultimate summer multi-tasker not only protects your hair against heat but now puts an invisible shield against the suns UV rays. As summer arrives we spend more time outside and we need to protect our hair, the new light-weight formula includes the ingredient Benzophenone-4 which works by blocking out and filtering harmful UV rays before they reach your hair, providing a protective barrier.

ghd® stylers work at the optimum styling temperature of 185°C for the least amount of damage to your hair. I always tell clients that you need to protect your hair as you would your skin. You wouldn’t sit in the sun without sun screen, so why would you not protect your hair? This enhanced Heat Protection is formulated for all hair types.

If you love the previous version don’t worry, it still contains all the benefits with conditioning agents. Apply to damp hair and you don’t need to re-apply before heat styling.

ghd Saharan Gold Hair Collection

For this collection we brought together the Queen of  styling Zoe Irwin and London Hairdresser of the Year Luke Benson who has gained recognition and respect within the international hair circuit.

Luke said “2018 straight hair is not about being poker…kinks and bends are to be seen, prepping the hair this way allows you to have an undone natural texture whilst retaining the shine and finish the gold styler gives you”.

“Crimping can be made uber cool if teamed with a modern texture. Creating an up to date, cool undone wave allows you to be edgy with your ghd Contour, putting a spin on the dip dye effect and lightly pressing a different texture through the ends of your hair”.

Luke Benson

 

Zoe has created many campaigns for ghd and working with gold is a new favourite with her.

Zoe shared “Sculpted femme waves with a high shine glossy edge give a sensual simplicity, leaving the ends slightly kicked out for a cooler more modern finish for this 1920s influenced style”.

 

Zoe Irwin

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NEW ghd sectioning clips

 

 

 

 

A new upgrade to the ghd clip, these are essential for your kit bag!

  • Sturdy clips keep hair firmly in place while styling or blow-drying, without leaving any crimp marks.
  • Soft touch coating and double hinge easily secures larger sections of hair with a soft, but firm grip.
  • Each pack contains 4 ghd sectioning clips.

I hope you love this collection as much as me!

Love, Jo x

 

 

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