Colour World 2018

Last weekend the hairdressing world descended on the super cool MC Motors in Dalston London for a weekend of inspiration for the 3rd year of Colour World. The brain child of Nicky Pope, this event brings together all brands under one roof. This type of event is totally unique and I loved it!

If you’re in the hair industry you should be there!

Colour World is now in it’s 3rd year and has become THE coolest event for hairdressers to attend. It has sold out every year and attracts some of the biggest platform artists globally –  Larisa Doll 545K followers (LA super stylist) & Sophia Hilton 53.4k followers (not another salon 203K followers)

You may ask why ghd was at a colour event? I wanted to find a way to get involved and share our colour story, so offered a ghd styling bar where colourists could come and use our equipment to style their models hair before going on the living gallery to be shot. ghd is the perfect partner for colourists as the ghd tools are proven to retain your colour 2 times longer using our technology.

I know from previous years that stylist come for inspiration to get that perfect ‘instagramable’ moment and there was plenty of those around the show. There was so much beautiful hair created throughout the day from gorgeous soft pastel tones to invisible blends. What is lovely about this event is that you are able to get really close up and ask as many questions as you want. There were also talks throughout the day which you could listen to, from trend talks to business advice.

Stylists came and stayed all day, there were many different rooms with activities from brands, bars (hairdressers love a drink) and workshops happening all day. The beautiful heads below were created for ghd, we had a social media activation, so if you posted a picture of the sculptures and tagged @ghdhairpro you received a new ghd Heat protection spray with added UV protection, perfect for protecting your colour.

We commissioned 3 beautiful sculptors all made from ghd internal parts from stylers and hairdryers. These sculptors were inspired by our latest summer trend reveal collection.

The looks are Boho Beach Braid, Slicked Back Waves and Twisted Pony, we love them! Did you get a picture?

 

 

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Photos by @ashmartinphotgraphy

Colour World attracted over 1285 unique visitors over the two days, that’s a lot of inspired stylists. If you have not seen the social media take a look at #CWUK18 it has over 700 posts for you to be inspired by. The Colour World instagram had 42K impressions meaning this was the hottest event to date 2018!
I am already excited for next year! These are my best bits of the weekend.

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Brands that attended the event are;

  1. Joico
  2. Tigi
  3. Revlon
  4. Innoluxe
  5. Crazy color
  6. Schwarzkopf
  7. Alterego
  8. Loreal
  9. Goldwell
  10. Kevin Murphy
  11. Paul Mitchel
  12. My identity
  13. Kenra
  14. Wella
  15. and off course ghd!

I don’t know anywhere else you can see so many amazing brands in one place!

 

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