This weeks work trip was to Croatia. The trip was to brand reveal ghd to all the Coty distributors at an event called Destination Event in Dubrovnik.
I travelled with Lorna Baker to put on a show for the distributors during their white ball event. We had 4 models to introduce the audience to ghd.
My brief was to give the Wella clients a glimpse into the world of ghd…….in 15 minutes, making them fall in love with a brand that is premium, playful, feisty and glamorous….. Easy!
Things are never easy when you can’t cast your models and have to rely on someone else. I have always made sure we have a solid casting brief on the type of hair, length & colour. Having brand guidelines also really help, this allows everyone to understand your objective, even before you arrive.
But, before I talk about the show. WOW Croatia! I feel like I should keep it a secret as I don’t want it to be spoilt. Why have I never been here before? This place is incredible, the scenery, the buildings! This is a bucket list destination. We stayed at the Sun Gardens Dubrovnik
The show was designed to be able to give a snap shot of all the ghd tools in 15 minutes, this was the audience first see of the brand and how to use the tools. There is quite a lot to say and show in such a short time! We had an amazing time and were made to feel so welcome by our new Coty family.