HAIR HEALTH

THE RISE OF HAIR HEALTH

Hair health has never been more important, as trends emerge our desire to reinvent or experiment can come at a cost to our hair. The insta-famous influencers seem to have a different look everyday, we are bombarded on a daily basis with the perfect image, the gorgeous setting, and the perfect lighting.

What can we do to help our clients achieve their hair dreams? We now have the hunt for full luscious hair that has luxe shine.

 One of my favourite editorials with Grazia. Hair -Zoe Irwin and Jo Robertson for ghd for a hair health feature One of my favourite editorials with Grazia. Hair -Zoe Irwin and Jo Robertson for ghd for a hair health feature

Is this realistic? Hair health yes! Science has never been more embedded into the hair industry, the consumer desire for instal-famous hair has allowed the industry to show us the science behind the products we are using.

Now is the time for the professional stylist to share their stories – are you ready for the science revolution?

  1. Find out who is investing in science – Who’s can give you that point of difference? I am really loving the relaunch of system professional, my hair has never been so full. Try to the energy serum for the scalp. This super booster stopped my hair loose and I am converted! The rich hair anchorage serum penetrates deep into your hair follicles to re-energize the hair and scalp. I must for us fine hair girls. If your time are excited your clients will be!
  2. Invest in time receiving education , getting your stylist belief  in products is the key to retailing.
  3. Tell your clients what you stand for and why you are different. Surround yourself with products that reflect your brand.

Love Jo x

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